As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos

The event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ brands, regulatory bodies, and platform experts for a day of panel discussions, keynote sessions, and an awards ceremony

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Priced at Rs 9,999 per month, Zefmo One has functionalities such as advanced influencer search, allowing marketers to narrow down their search using various criteria like location, age, follower count, niche, engagement rate, etc

While the impact of social media influencers on politics can vary depending on factors such as their reach, credibility, and the nature of their content, their ethics and transparency of influencers' political activities are also subjected to debate, as their motivations and potential conflicts of interest may come into question

The influencers will be paid up to Rs 5 lakh per month depending on a variety of parameters, including the number of followers they have and the material they post

The statement from SEBI chairperson Madhabi Puri Buch comes on the heels of the Income Tax department reportedly sending notices to top 35 social media influencers for not paying taxes worth crores of rupees

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

As per the report, with an estimated 3.5 to 4 million influencers (accounts>10K followers) to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market

Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content

The influencer hunt program aims to mentor and nurture India's upcoming 25 influencers with its squad program

It comprises a collaborated network of 3.5 lakh credible influencers spanning nano, micro, macro and mega-celebrities with clout and reach amongst millions of followers

Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

Under #TeachThemYoung campaign, the brand will collaborate with like-minded content creators and influencers to impart education and have open, honest discussions on menstrual hygiene

The campaign saw the participation of actors and influencers across the country, including Jim Sarbh, Mithila Palkar, Mallika Dua, Danish Sait, Ankush Bahuguna, Gagan Arora and Ahliya

Honasa Consumer had the highest number (15) of non-compliant influencers, followed by Nykaa (11) and Apple (10)

Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board