Day 2 of Cannes Lions 2023, saw the CMOs of Walmart, e.l.f. Beauty and Unilever talk about how are they leveraging the creator economy, going about measurement and building creator platforms to make the most out of influencer marketing

Guardian Link, Pepper Content and Scalenut feature in Synaptic's “15 high-growth companies in the Creator Economy” report

Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share the differences and the varying USPs of influencers coming from metros and those from the not so prosperous parts of the country

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

BuzzInContent.com dives into experts' outlook towards the impact of Twitter's new 'view count' feature on digital content creators and influencer marketing

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

Gold, Head of Social, Content and Influencer, Deloitte Digital, also urged marketers, brands and agencies to provide robust support to the creator economy, acknowledging that by doing so, they stand to gain exponentially in return

According to Sharma, Director, Content and Community Partnerships, Meta, the increased adaptation of music and augmented reality in Reels and diversity in genres of content creations will be acting as a buoyant force for the growth of the creator economy in 2023, according to Sharma

In an interaction with BuzzInContent.com, Shabir Momin, MD and CTO of One Digital Entertainment, talks about the company's journey and the state of the creator economy in the country

In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

The second day of ad:tech 2023 saw industry players from the domains of marketing and creator economy discuss why marketers need to go a little planned when it comes to creating shoppable moments and journeys for consumers rather than opt for an impulse

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023

The app will enable commerce, brand collaboration, upskilling and peer-to-peer networking