On the occasion of National Doctor’s Day, Sun Pharma has unveiled an initiative titled #SecondBirthDate, to celebrate and honour the incredible contributions made by doctors.
As a part of this initiative, cricketer Rishabh Pant and actor Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives.
Both celebrities shared their #SecondBirthDate stories through their social media handles today, which mention Pant’s "Second D.O.B” as “5th Jan 2023" and Chaudhry’s "Second D.O.B” as “8th Nov 2022".
Rishabh Pant’s story –
Mahima Chaudhry’s story –
Kirti Ganorkar, CEO – India Business, Sun Pharma, said, “Doctors play an instrumental role in our lives, offering their expertise, compassion, and unwavering commitment to restoring health and patient well-being. Our #SecondBirthDate initiative is a tribute to the doctor community who have dedicated their lives to the service of humanity. Please join this national movement to extend gratitude to our doctors who truly deserve a collective thank you from all of us, not just today, but every day.”
Following Mahima and Rishabh’s lead, Indians across the country, from all walks of life, including several celebrities and influencers, joined the movement by updating their birth dates and sharing their personal stories.
Actors Chhavi Mittal, Rahul Roy and celebrity nutritionist Siddhant Bhargava all came forward to express gratitude to the doctors who have profoundly impacted their lives.
Conceptualised by Ogilvy India, Rohit Devgun, Executive Creative Director and Kumar Saurabh, Group Creative Director, said, "One of the most powerful emotions we feel towards our doctors is gratitude – for giving us or our loved ones a second chance at life. An emotion second only to the one we feel for our parents who give us our first chance at life. Sun’s #SecondBirthDate initiative for National Doctor’s Day, channelises the emotion of profuse gratitude. The campaign uses real-life narratives of public figures across digital and print mediums both nationally and regionally to help viewers reach our microsite, where they can personalise their message of gratitude to their doctors."
Readers can visit www.secondbirthdate.com to download and send a personalised greeting to thank their doctors.
Credits:
Creative Agency: Ogilvy India
Media Partner: Wavemaker
Production house: Mothership Productions
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