INFLUENCER MARKETING

FMCG sector leads in leveraging influencer marketing, followed by BFSI and automobiles: dentsu Insights report

The report has been created in collaboration with Recogn - dentsu India's research division, Boomlet Group and Digital Behaviour Initiative at IIT Delhi

By BuzzInContent Bureau

Dot Media and Hawk E-commerce partner up to expand business capabilities

As part of the alliance, the two agencies will adopt a collaborative campaign approach to be recognised as an entity for executing agile and comprehensive influencer-driven marketing campaigns

By BuzzInContent Bureau

India Today Group launches “Influencer Marketing Hub”

It comprises a collaborated network of 3.5 lakh credible influencers spanning nano, micro, macro and mega-celebrities with clout and reach amongst millions of followers

By BuzzInContent Bureau

Good Creator Co introduces programmatic approach to Influencer Marketing through ‘Smart Campaigns'

With Smart Campaigns, the company is offering a range of features such as zero commission, no agency or platform fees, 100% technology-driven campaign execution for faster results, and real-time analytics for effective campaign tracking

By BuzzInContent Bureau

Nutralite partners with influencers to launch #KhaaneMeinDoodhKiShakti campaign on World Milk Day

Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite's dairy range

By BuzzInContent Bureau

RVCJ Digital media announces convergence of Influencer Marketing division with Talent Management Team

RVCJ Plex is the new platform that aims to revolutionise the way creators and digital media professionals collaborate

By BuzzInContent Bureau

In a first, SEBI acts against finfluencer PR Sundar over violation of investment adviser norms

The Securities and Exchange Board of India (SEBI) has imposed a fine and barred the Sundar from trading for a year

By BuzzInContent Bureau

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