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Zomato has launched a new campaign with a chat show series hosted by Founder and CEO, Deepinder Goyal.

The series, named ‘Zomato Breaking Bread’, features restaurateurs as interviewees and has been recorded at the Zomato Headquarters.

The first episode of Zomato Breaking Bread:

It delves into various aspects of the restaurant business, including the challenges faced by restaurateurs, their entrepreneurial journeys, new culinary innovations, etc.

The first episode features Zorawar Kalra, Managing Director of Massive Restaurants — Farzi Cafe, Louis Burger, Pa Pa Ya, amongst others.

Kalra, son of restaurateur and host of one of India’s first food shows - Jiggs Kalra, is also known for hosting the fifth season of MasterChef India.

In this episode, Kalra, who has recently launched Farzi Cafe in the USA, talked about his restaurant business journey, stating that “When I was 12-13, I decided I am going to get into the restaurant business in some way, shape or form.” He touches upon his unwavering passion for Indian cuisine and the duty to take it forward by “exporting our culture through our food.”

In his conversation with Deepinder, Kalra also spoke on his decision to expand from dining into delivery, through the launch of Louis Burger, during the pandemic — “I love burgers, and I never could find a good burger. But I never thought I could build a restaurant on burgers. But a delivery kitchen? Absolutely.”

Emphasising the importance of food ordering and delivery platforms like Zomato, Kalra added that “The system that you (Zomato) have built across 100s of cities across the country, I have unlimited potential. All I have to do is open in a city where Zomato exists, and I can open 4 or 5 kitchens with minimal investment, and I can serve an entirely new demographic — which I perhaps would not have chosen to (do) through a dining restaurant because of the investment involved.”

In addition to Kalra, Zomato’s chat show series will also feature the promoters of a few more restaurants including Biryani by Kilo, Burgerama, Bawarchi Restaurant and Burger Factory.

Goyal said, “At Zomato, we believe that our success depends on the success of our restaurant partners. This series is our way of showcasing their incredible stories, which have the potential to inspire many new and aspiring restaurateurs."

Content@BuzzInContent.com