The first season of the chat show will feature food enthusiasts who will bring forth stories of people belonging to the food and culinary world

Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav highlight how brands can bank on the relatability cost-effectiveness and engagement prospects of chat shows that are gaining popularity among TV and digital audience

The show features restaurateurs as interviewees and has been recorded at the Zomato Headquarters

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format

The format of the show will allow the audience to see them get candid and share insights into the lives of celebrities while providing skin care tips to the viewers

The show hosted by Neena Gupta was part of the brand's #AbHaiMummyKaTime campaign that led up to Mother's Day. It featured four real-life, inspirational women – now successful entrepreneurs – who took time out from their roles as cooks to create identities of their own

Organised on Insurance Awareness Day, the session was conducted by actor Tisca Chopra. Suresh Badami, Executive Director, HDFC Life, Dr Anupam Sibal, Group Medical Director of the Apollo Hospitals Group and Lisa Ray, actor, model and author took part

The virtual show will be hosted by Karan Wahi, who will get celebrities to dish out their health and fitness secrets and routines through some fun and games

The show has been on air since September 14 every Saturday at 9 pm with repeats on Sundays at 12 pm and Wednesdays at 5 pm

The show features Upputuru in a conversation with JJ Tax's founder Jambukeswaran Jambukeswaran about financial issues that are relatable to the average follower

The show will weave conversations on the coming together of the Indian cinema from December 19, 8:30 pm, on Zee Café. The property will also air on the same day at 11 pm on &Pictures and stream on Zee5

The wellness chat show will host a wide range of celebrity guests and is centred around physical well-being

In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

In today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show