The show features restaurateurs as interviewees and has been recorded at the Zomato Headquarters

In the song, titled ‘Tu/You', Zomato is seen playing cupid between colleagues

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture

The show ‘Eat Like a Girl', launched on Zomato app as part of ‘Originals', features 21-year-old Tenzing Wang Bhutia who travels across the country to eat some of the most unusual food India has to offer

The content producer will create 18 new shows under the title Zomato Originals

Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

Zomato took a stand on Twitter against a consumer who wanted the food delivery app to cancel his order as it was delivered by a non-Hindu. The social media did not take time to notice Zomato's quick response and was all praises for the brand

The campaign saw the participation of actors and influencers across the country, including Jim Sarbh, Mithila Palkar, Mallika Dua, Danish Sait, Ankush Bahuguna, Gagan Arora and Ahliya

The recently released music video by Canadian-Punjabi artiste Tesher and American singer-songwriter Jason Derulo features the food-delivery app and was released just a day before the brand announced its IPO

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

FoxyMoron has curated messages for the confectionery brand to applaud companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey's, Netflix India, McDonald's, Burger King, Tinder, Parle, etc., in the brand's witty style

The Tourism Board has partnered with Zomato for Zomaland@Home, a digital version of Zomaland to feature a number of Singaporean artists showcasing their talents and passions while sharing their common love for Singapore's diverse food culture

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the connection between memes and content creation, along with some examples of brands that use memes very well in their communications

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore the brands which chose the unconventional path for celebrating the day dedicated to mothers

BuzzInContent.com takes a look at the Mother's Day campaigns that touched our hearts this year

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the representation of disability in branded content

In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective