The film spotlights everyday slice-of-life moments that bring together people from all walks of life over a cup of tea, making it the ‘original' social network

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

Developed by Ogilvy India, the campaign aims to deliver a statement about the Adani Group's resilience, tenacity and pursuit of overcoming obstacles

Conceptualised by Ogilvy's Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160's thrill through a unique take on genres like graffiti, photography, and music

Conceptualised by Ogilvy's Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160's thrill through a unique take on genres like graffiti, photography, and music

The campaign was conceptualised and executed in partnership with creative agency Ogilvy India, media agency Wavemaker India and mental health organisation, The Minds Foundation

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief

Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself

As a part of this initiative, cricketer Rishabh Pant and actor Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives

Brands left no stones unturned to strike the right emotional chord with the public through their own versions of celebrating fatherhood

BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat

The limited-edition Valentine's Day pack lets people dedicate romantic songs to their loved ones through the use of technology in partnership with JioSaavn

Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch season of Coke Studio Bharat. One can scan the QR code on Coca-Cola packs to directly reach the dedicated Coke Studio Hub that contains exclusive content that the artists have created, along with behind-the-scenes visuals