Developed by Ogilvy India, the campaign aims to deliver a statement about the Adani Group's resilience, tenacity and pursuit of overcoming obstacles

The campaign was conceptualised and executed in partnership with creative agency Ogilvy India, media agency Wavemaker India and mental health organisation, The Minds Foundation

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief

Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself

As a part of this initiative, cricketer Rishabh Pant and actor Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives

The film spotlights everyday slice-of-life moments that bring together people from all walks of life over a cup of tea, making it the ‘original' social network

Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch season of Coke Studio Bharat. One can scan the QR code on Coca-Cola packs to directly reach the dedicated Coke Studio Hub that contains exclusive content that the artists have created, along with behind-the-scenes visuals

Conceptualised by Ogilvy's Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160's thrill through a unique take on genres like graffiti, photography, and music

The fourth edition of the campaign allows consumers from across the country to collaborate and integrate their select ingredients thus, creating a unique version of Cadbury Dairy Milk

As part of its generosity campaign - ‘Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye', the brand has leveraged its Instagram guide section, allowing consumers to end the year on a meetha note

Conceptualised by Ogilvy's Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160's thrill through a unique take on genres like graffiti, photography, and music

Dharma 2.0 is the arm of Dharma productions, that will exclusively focus on creating ad films

Due to the pandemic's second wave, most brands went for Covid-related storylines for this year's Father's Day campaigns. BuzzInContent lists some films that caught our attention

The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable

Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India