Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting take a look at the content that constitutes Spotify Podcasts by brands such as FinShots, Bumble, BloombergQuint, etc., to explain how podcasts can be used to build brand affinity
By Hamsini ShivakumarHamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content
By Hamsini ShivakumarHamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the change in branded content narratives from the old storylines that relied upon emotions and flashbacks
By Hamsini ShivakumarHamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism
By Hamsini ShivakumarLeapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav highlight how brands can bank on the relatability cost-effectiveness and engagement prospects of chat shows that are gaining popularity among TV and digital audience
By Hamsini ShivakumarIn today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once
By Hamsini ShivakumarIn today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others
By Hamsini ShivakumarLeapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content
By Hamsini ShivakumarThe weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives
By BuzzInContent BureauIn her weekly column Content & Culture, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains why modern packaged food brands should embrace their modernity and use branded content as their point of distinctiveness vis-à-vis other food brands
By Hamsini ShivakumarHamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors
By Hamsini ShivakumarHamsini Shivakumar, Founder, Leapfrog Strategy Consulting, has picked five branded content samples to analyse how brands have reimagined the bond of protection between brother and sister to update their cultural stance. And the ways in which that has shaken the traditional understanding at the root
By Hamsini ShivakumarHamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture
By Hamsini ShivakumarIn today's Content & Culture write-up, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses that brands may find a convincing way to connect themselves with the upcoming Olympics, but do they have the cultural sanction to do so? And even if they can associate with the event in some way, will their audience find the association acceptable?
By Hamsini ShivakumarHamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Netflix India's branded content strategy, including the content initiative for the film Haseen Dillruba, where inspector Rawat from Haseen Dillruba (played by Aditya Srivastava, known for his role as Abhijeet on C.I.D.) reaches out to the OG crime-solving team C.I.D. to help him crack the case central to the film
By Hamsini ShivakumarConsumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture
By Hamsini ShivakumarHamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how Britannia Marie Gold's My Start-Up campaign is not just at the psychological level – where the audience watches a feel-good film about a homemaker-turned-entrepreneur and comes away feeling inspired. It has also tried to change the ground reality for every homemaker who may have never had the opportunity to pursue her interest/passion as a business before
By Hamsini ShivakumarThis week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that brands need to do more just than inject pleasure and enjoyment into consumers' lives. They need to impose the importance of living cautiously upon their audience
By Hamsini Shivakumar