Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the connection between memes and content creation, along with some examples of brands that use memes very well in their communications

Marketers often tend to spend around 80% on content creation and remaining 20% on distribution. Not only is this ratio unjustifiable at times, experts tell BuzzInContent how this can impact the reach and engagement

The content company is known to have expertise in motorsports content creation

As per the report, 79% of senior Asia Pacific (APAC) executives - including 92% in India - say customer demand for content has significantly increased

With the new launch, its users will have access to latest information from SERP, which includes SERP statistics

Rohan Tyagi, Vice-President of Triller India, writes that with the growing number of users on short-content platforms, there's a good chance they'll branch out beyond entertainment. However, creators will continue to see unprecedented success as the audience on these platforms will only rise in the coming times

Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu

These masterclasses include Creative Writing, Improv with Kaneez - The Basics, Finding Funny: The Art of Stand-Up, Podcasting 101, Jhumritalaiya Storytelling Masterclass, How To Craft Your Creative Voice and Build Communities Online and many others

Sanjay Vakharia, CEO, Spykar tells BuzzInContent.com that the brand's content will focus more around music and fashion in coming years

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

The studio will aim to facilitate the entire target audience engagement and bring out Volkswagen's core values of safety, drivability and robustness to fans of the Volkswagen Ameo Cup

Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

According to experts, while content marketing is as much about creativity, the use of AI can help on increasing the feel and personalisation fronts

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

In a recent episode of Spotlight by BuzzInContent, Bhomrah delved into her content creation journey, touching upon cherished memories, her approach of prioritising authenticity over mere brand quantity in collaborations, and a plethora of other insightful revelations