The viral video is launched under the new campaign, where the brand will release a series of videos educating its audience on some popular slangs and phrases from different cities of India

Sameer Saxena, Chief Content Officer and Head, TVF Originals, shares their plans to launch 25-30 shows spanning across genres and offering viewers a premium content experience. He explains how their viewers are coming from tier II, III cities and global markets, including USA, UAE and Australia

J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India

With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

The platform strengthens its regional reach with the launch of 7 new Indian regional languages on its social network

Netflix India has launched the promotional campaign just 10 days prior to the launch of Money Heist Season five. It features celebrities such as Anil Kapoor and Hardik Pandya and content in three different regional languages, giving Bella Ciao a desi twist

Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages

Available on the PayNearby app, the platform has already registered ~150,000+ total events within days of its launch, said the company

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

The talent management agency has onboarded eight regional language celebrities: Athulyaa, Varsha Bollamma, Kiki Vijay, Sathish, Srushti Dange, Sruthi Hariharan, Akshara Gowda and Mirnaa

The report also said that the Indian SFV players have come close to global players in SFV terms of scale while having similar engagement levels

As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world

104K Moj creators across genres earned over 3.5 billion Mints, i.e.,~$25 million

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

The creators will be assisted with creative production, post-production, podcast operations, and promotions of the podcasts

Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report

Through this campaign, the e-commerce platform focused on building awareness in Tier-II and beyond regions through their value proposition of affordability and high-quality selection of branded, premium, national and D2C portfolios

In an interaction with BestMediaInfo, Kaushik Mukherjee, Co-Founder and COO, SUGAR Cosmetics emphasised how a comment fight helped the brand in realising what is the worth of creating vernacular content