Singh, COO and Co-Founder, also pointed out that even though One Digital has existed for a decade, he feels that they are still getting started and the goal is to stay true to their ever-growing vision to become what they aspire to become

In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

BuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh were seen giving a sneak peek of the wooden cask packaging on their Instagram stories, and sharing personal experiences and stories about being 18

Rohit Kumar Singh, Secretary, Department of Consumer Affairs, stated that the government does not intend to stifle creativity and the industry but it intends to protect consumer interests without hindering creativity and business

This enables MerchGarage's onboarded creators, which includes celebrities and artists, to integrate their merchandise and enable social commerce on their YouTube channels

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

The list celebrates a diverse set of young creators who narrate unique stories to their communities

The campaign was centred around three key pillars of Enhance, Empower and Evolve devised to facilitate holistic development of bar staff across key locations

Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing

As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

The app is designed by 22Feet Tribal

Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29