Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

The influencer marketing agency has launched its first show, ‘History of Influencer Marketing'

The content on CatchUp is curated from across various publishers in different categories such as Bollywood, politics, sports, lifestyle, health and fitness, social media, etc. CatchUp delivers a unique personalised experience for users

Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times

The platform engages specifically with the Hindi-speaking youth in India and covers news in the entertainment, social space and creates infotainment to original video content

During an episode of Spotlight by BuzzInContent, Nihalchandani sheds light on the nitty-gritty of monetising content, collaborations between brands and creators, and more

The platform is co-founded and spearheaded by Shreya Jaiswal, a chartered accountant and content creator

The Good Creator Co trend report on YouTube Shorts analyses the performance of YT Shorts from the point of view of content creators and brands in the last calendar year

As per Shrivastava, Co-Founder and CEO, Pocket Aces, the year 2022 was a ‘truly remarkable' year for the media and entertainment industry as the transitioning of consumer behaviour led to media becoming a ‘core' to everything sales and marketing

The show uncovers resort stays that promise healing in nature or an abode that invites luxurious comfort

From glitches to platforms shutting down or their focus changing rapidly, experts weigh in upon why it is not safe for content creators to rely on just one platform

The series will launch on October 30 on the lifestyle channel at 8 pm

Through the program, publishers can finally turn their current challenges of discovery, monetisation and value-added services, into advantages of preferred partnerships, community engagement, and multi-monetisation models

As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials

With the motto ‘Seekh ke Samjho, samajh ke jeeto', DSSL S5 aims to target 10 million students across 2000+ cities in a new hybrid format

Borges Andre, Channel Head, Nutshell talks about the channel's growth strategy and roadmap ahead

Kumar had joined Pocket Aces in 2020 as AVP in the Corporate Strategy function

Santhakumar joins from FM Tadkaa and Dasgupta from JioSaavn