The scope of work includes content marketing strategy, production and execution of the brand's content marketing-led campaigns

This partnership aims to enhance Shipyaari's organic search results through strategic SEO and content marketing services

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

Ishmeet Banga - Director and Head of Influence and Talent business - Voxxy Media, shares the ways in which brands can take the content marketing route to make their name in a cluttered market

Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

Prior to joining Alike, Nathan held several senior marketing positions, most recently serving as the AVP of Growth at The HelloWorld

Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands

With the Simplified AI campaign, the agency aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, raise brand awareness

Heta Desai Baandal, Managing Director, Sociomark, shares the benefits of micro influencer marketing for brands and why more and more companies are opting for the same

Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA

Verma will lead Gupshup's overall marketing strategy and help drive strategic growth, innovation, and value for shareholders and customers worldwide

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

In an exclusive interaction with BuzzInContent.com, Manas Ranjan Hota, Co-founder and COO, DrinkPrime, talked about how the challenger brand is using unconventional marketing strategies to break the monotony and stand apart in the cluttered water-purification space

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

Experts in the marketing and content industry discuss how the definition of content marketing has changed for different industries

At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies