In episode 3 of Content Content Conversations' Season 2, experts from the industry discuss the challenges, opportunities and the growth of the branded audio content space

In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

Gold, Head of Social, Content and Influencer, Deloitte Digital, also urged marketers, brands and agencies to provide robust support to the creator economy, acknowledging that by doing so, they stand to gain exponentially in return

The agency also said that it has hired 40 influencer marketing and platform specialists

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

The Whisper Media study is conducted by Kantar and Orbit. The report indicates that close to 90% consumers have seen a brand or product via an ICA and typically spent about five seconds observing it

In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment

Today brands tend to create shareable memes and viral videos that can integrate brand-related messages. But the task is not that easy. It requires skill and if not done the right way, brands can face hurdles. Harpreet Bajwa, Co-founder of RVCJ Media, writes about some of the challenges

On day one of Content Marketing Summit Asia, Sameer Seth of Dolby Laboratories, Sunay Bhasin of MTR Foods, Anand Dubey of Mahindra Finance and Sakshi Chadha of Payback engage with each other in a panel session on ‘Content Marketing Challenges for Brands