The media company has created the track for the chocolate brand Cadbury 5 Star

The user-generated content campaign gives consumers the opportunity to add a twist to the Cadbury Dairy Milk chocolate. Consumers can submit their entries from September to November. The winners will be announced in August 2022

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi

The study offers a new paradigm of informed trust in the context of influencer marketing

Musician Armaan Malik, YouTuber Prajakta Koli and globetrotters Vidit Taneja and Savi Munjal (Bruised Passports), will be seen sharing ideas curated and voiced by them for Valentine's Day as part of the campaign

The ed-tech platform currently offers two content courses taught by industry experts to help aspiring content creators upskill and monetise their writing for the Internet

The fourth edition of the campaign allows consumers from across the country to collaborate and integrate their select ingredients thus, creating a unique version of Cadbury Dairy Milk

As part of its generosity campaign - ‘Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye', the brand has leveraged its Instagram guide section, allowing consumers to end the year on a meetha note

The ed-tech platform currently offers two content courses taught by industry experts to help aspiring content creators upskill and monetise their writing for the Internet

With Oreo, Bobble AI is assisting the brand in amplifying its conversations and increasing customer reach and engagement

Providing key lessons for marketers, "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released by Warc in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in the online video landscape

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

In a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of

Pocket Aces will utilise the capital raised to scale the current content output and invest further in new content formats and distribution channels