Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format

From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

Mehta spoke to BuzzInContent.com about Mindshare's focus on the content front, and the growth of branded content in India

The media agencies' content heads share tips on hiring people for content teams

The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India

Marketers share with BuzzInContent, a checklist the platforms and creators must follow before approaching brands with content ideas

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

Even if a start-up has inherited wealth to spend on large scale ad campaigns, having a fool-proof content strategy in place will only facilitate the marketing job. Experts from start-ups and digital agencies share tips on how one can go about creating an optimised content marketing strategy

With so many content formats and strategies to choose from and not having enough budget to experiment with, BuzzinContent.com has a little help to offer to start-ups. We caught up with founders of start-ups and digital agencies, that help start-ups with their content needs, to understand how to go about choosing the best-suited content format to market a start-up