Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content
By BuzzInContent Bureau | June 28, 2023Hoopr will integrate its music library into Illusto's platform, providing thousands of tracks and sound effects to Illusto's customers
By BuzzInContent Bureau | July 12, 2023The light-hearted campaign stars cricketer Dhoni alongside content creators like Tanmay Bhatt, Kusha Kapila, Sharan Hegde, and Gaurav Taneja
By BuzzInContent Bureau | April 11, 2023Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels
By BuzzInContent Bureau | December 10, 2021There are stages and multiple procedures to analyse content before it is being disseminated. The failure of a campaign can be attributed to a lack of understanding between brands and agencies to analyse content in each stage. BuzzInContent talks to brands and agencies to understand how important it is to analyse content, the requisite parameters and who carries out the role
By Akanksha Nagar | July 24, 2019Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties
By Akanksha Nagar | February 12, 2019Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music
By BuzzInContent Bureau | December 11, 2018