This Daughter's Day, Stayfree has launched the campaign to encourage parents to talk to their sons about periods

The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

Directed by filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, the digital film ‘Yeh Kaun Sa Fest Hai Bhai' highlighted how Meta's apps – Facebook, WhatsApp and Instagram help people and communities progress

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

It is interesting to see that a few brands have tried to amplify the content initiative by not just media spending but real on-ground purpose-driven actions

On the occasion of Raksha Bandhan, the brand is offering free healthcare program for the trucker community

The campaign was launched for the brand's sneaker sale, SneakerFest 2.0

Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role

This campaign brings to light the discomfort fathers feel in talking about menstrual periods with their daughters — even though it is one of the most critical conversations of her growing-up years

Due to the pandemic's second wave, most brands went for Covid-related storylines for this year's Father's Day campaigns. BuzzInContent lists some films that caught our attention

Singh has been heading the creative department at the company for 1.5 years

An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs

He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

The combined team consists of television experts, filmmakers, writers, bloggers, animators and storytellers that will create branded content to push their message out to consumers in exploratory formats