Conceptualised by Social Panga, the digital video showcases women from different fields – a writer, a fitness influencer and a rapper (Dee MC) to celebrate the new-age women who tread on lesser travelled paths and make a mark for themselves in diverse fields

The contest, activated during the lockdown, aims at giving independent artists a song and music video release opportunity on the platform in English, Hindi-Solo, Hindi-Group, Regional and Hip Hop

Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression

The music IP is created by Viacom18's branded content team along with Wavemaker

The new anthem is engineered to let people bring the best energy to their house parties in 2023 – letting them be their own bartender as well as their own DJ

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

In episode 3 of Content Content Conversations' Season 2, experts from the industry discuss the challenges, opportunities and the growth of the branded audio content space

The campaign also includes a contest and the winner will receive Spykar merchandise worth Rs 1,00,000 as a prize

The campaign celebrates the new generation's independence and freedom, as well as their accomplishments, which has produced a generational shift in the world we live in

The music video features Indian rap artists Meba Ofilia, Siri and Dee MC, celebrating a new generation of women who embody the spirit of empowerment

Started in 2019 as a platform to discover India's newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers fight for the title. The winner will get to record a full-length album in a professional studio, a music video, an EPK and more

The song ‘I'm A Rebel' is part of the brand's ‘TRebel' campaign to celebrate women of today and tomorrow who live life on their own terms

Directed by Inflict aka Homie, the video has been shot in Chandigarh to put together a vibrant dance community around the feel of this song

The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich

The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society