The music IP is created by Viacom18's branded content team along with Wavemaker
By BuzzInContent Bureau | July 24, 2023Kartik Aaryan unveiled the i'm lovin' it Live with Sanjeev Agrawal, Chairman, McDonald's India – North and East, Armaan Malik and Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18 - at an event in New Delhi
By BuzzInContent Bureau | January 14, 2023BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint
By Akansha Srivastava | March 15, 2023Aayushman Sinha, Founder of Represent, speaks to BuzzInContent.com about how brands can inculcate music in content marketing. He also talks about the success of Coca-Cola's ‘Memu Aagamu' campaign
By Nisha Qureshi | September 14, 2022The series brought together beloved lullabies of all time from different regions, and created a modern-day rendition of them with singers like Monali Thakur, Shilpa Rao, Chinmayi Sripada, Sanah Moidutty, Shalmali Kholgade, Geetha Madhuri
By BuzzInContent Bureau | April 07, 2022The season's artist collaborations include Guru Randhawa with Nikhita Gandhi, Prateek Kuhad with Lisa Mishra, Armaan Malik with OAFF and Arjun Kanungo with Gravity, along with Srushti Tawade in a series of five episodes
By BuzzInContent Bureau | April 14, 2023BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat
By BuzzInContent Bureau | February 20, 2023