Shah was previously associated with Fork Media as the Regional Head (West) - Sales. Before this, Thapar was the Head, Video Business (International Sport) at Sportskeeda

Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

The content marketing company will help localise Salesforce India's blog presence using multiple content formats

Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

Headlined by Hussain Dalal, all episodes of this MX Studios Original will stream starting December 21

Santhakumar joins from FM Tadkaa and Dasgupta from JioSaavn

Shetty will serve his last day in the company on January 21, 2022

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

Shiraz Khan, Founder Director, Spicetree Design Agency writes if publishing content through Instagram, Facebook, Twitter, and other social platforms through the means of text, audio, and video formats was all it took to attain more profits, then the market would be flooded with booming businesses everywhere; however, that's not the case

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

With social media posts and influencer engagement, the beauty brand steered the conversation towards anti-ageing

Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

In an interaction with BuzzInContent.com, Chief Content Officer and Head of TVF Originals shares what all a brand drives from branded content. He talks about the freedom of creators and how marketers and creators are evolving to make sure a brand isn't force-fitted in any branded content

The acquisition strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly