Through this video campaign, Bharti Axa Life and Ankur Warikoo will engage, spread awareness, and educate consumers on the need, importance, and key factors to keep in mind while selecting life insurance

The skincare brand has also launched an influencer-led affiliate program for emerging influencers across India

Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”

Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani had promoted the World Startup Convention, but to the visitors' dismay, the event turned out to be a “scam” and now people are calling out influencers on social media for not doing due diligence and losing trust

The series will kickstart with its first event on January 8, 2022, with entrepreneur Ankur Warikoo

Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

The new season brings together a corpus of 50+ equity seekers looking to partner in early-stage, post-revenue, start-ups, in a journey toward discovering value together

From glitches to platforms shutting down or their focus changing rapidly, experts weigh in upon why it is not safe for content creators to rely on just one platform

Will financial brands slash their expenditure on the ‘finfluencers' or will the financial influencers be more hesitant in promoting brands now. BuzzInContent.com finds out if there is a major difference in the market due to the Vauld incident

BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation

The professional network had launched the Creator Accelerator Program in India as part of its $25 million investment in creators globally

The program aims to support 200 creators to grow their communities and build engaging content

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

To partner with original content curators and creative agencies to further the brand's value proposition to its niche audiences

The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

The second season has also been launched in video format for all episodes and will be available on BII website, YouTube, Facebook and other video platforms

Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race