The campaign aims to enhance the sales of partner restaurants in targeted cities through creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos to drive more sales

The scope of work includes content marketing strategy, production and execution of the brand's content marketing-led campaigns

In this role, she will be leading the creative and editorial strategy for the Branded Content and Solutions vertical at ZMCL, which broadly includes content planning and development, project conceptualisation and production, revenue enablement and end-to-end implementation

The agency has set up a separate wing to create e-content in a variety of formats ranging from videos and multimedia presentations to interactive e-learning modules and webinars

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

The brand created content in a vox pop format, memes, and short-form chat series to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and availability of 25+ apps under one unified platform

This partnership aims to enhance Shipyaari's organic search results through strategic SEO and content marketing services

As part of the partnership, people can now watch content creators' content on silver screens through the Bolt+ smart TV app

Until Threads garners a massive user base, it will not open the platform for ads but will soon elaborate on its branded content offerings

During an episode of Spotlight by BuzzInContent, Nihalchandani sheds light on the nitty-gritty of monetising content, collaborations between brands and creators, and more

Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content

In addition to managing MissMalini, she will work alongside Heads of Content of POPxo, ScoopWhoop, Tweak and BabyChakra platforms to scale the overall reach and engagement of Good Media Co

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the connection between memes and content creation, along with some examples of brands that use memes very well in their communications

Ishmeet Banga - Director and Head of Influence and Talent business - Voxxy Media, shares the ways in which brands can take the content marketing route to make their name in a cluttered market

The Venice TV and Branded Content Awards follows the Venice Film Festival every year

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by blending content creation and cultural significance, Nykaa, Mamaearth, Soultree, Plum have established themselves as key players in the skincare industry

The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

BuzzInContent.com takes a look at the Mother's Day campaigns that touched our hearts this year