BuzzInContent.com spoke to experts about the rise of big-ticket content associations brands have been exploring with news channels and their platforms

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

Sanjeev Bhargava, Director, Brand TOI/ TIMS, tells BuzzInContent.com that it is a common knowledge that a substantial part of the content on social media is motivated or false. He says the newspaper may launch more initiatives to encourage people to read-only authentic and fact-checked news

Denying that the satirical web series is a direct jibe at Arnab Goswami, India Today says that it is merely providing a mirror to the news business

A recent parody video created by Pocket Aces' FilterCopy for Shaadi.com has imitated the drama that played out on television news channels including Republic Bharat during the recent Biparjoy cyclone

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

The campaign aims to raise awareness on early detection and disease management through timely health check-ups and regular medicine intake

Borges Andre, Channel Head, Nutshell talks about the channel's growth strategy and roadmap ahead

Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content