After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp
By Akansha Srivastava | April 30, 2019The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business
By Akansha Srivastava | April 23, 2019On the sidelines of Goafest, BuzzInContent.com met Matt Eastwood, Global Chief Creative Officer, McCann Health, to discuss how pharmaceutical brands can handle challenges in the category through content
By Akansha Srivastava | April 17, 2019Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market
By Akansha Srivastava | April 16, 2019Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners
By Akansha Srivastava | April 11, 2019Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past
By Akansha Srivastava | April 09, 2019To ensure a content piece meets its objective, brands these days need to remain observant during the execution period
By Akansha Srivastava | April 03, 2019Content distribution strategy has become mobile-first these days but desktop and tablet audiences are no less important. Content creators and platforms have to deploy specialised skill set for all three channels and cannot ignore tablet users even though they are 1-2% as they are the decision makers
By Akansha Srivastava | April 02, 2019BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love
By Akansha Srivastava | April 01, 2019In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch
By Akansha Srivastava | March 26, 2019Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment
By Akansha Srivastava | March 14, 2019It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience
By Akansha Srivastava | February 27, 2019Gaurav Thakur, Director of Marketing and Business Development, ESPN, and Sambit Bal, Editor-in-Chief of ESPNCricinfo, speak about the platform's strategy in 2019 with BuzzInContent.com
By Akansha Srivastava | February 19, 2019When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores
By Akansha Srivastava | February 19, 2019Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy
By Akansha Srivastava | February 12, 2019In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy
By Akansha Srivastava | January 29, 2019In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies
By Akansha Srivastava | January 22, 2019While user-generated content is the ultimate driver of engagement between the brands and consumers, it involves some real challenges as well. BuzzInContent talks to the industry leaders to find out how to make the engagement more serious and enthusiastic for users
By Akansha Srivastava | January 15, 2019