Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands should experiment some more with the rains and the Monsoon in a refreshing manner

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience

Shuchi Sethi, Business Head at AnyTag, shares how brands can embrace transparency in their identity and messaging by collaborating with the right influencers who share similar values

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about brand communications which aim to frame brands as a force for good in multiple ways and the things to avoid while framing them

Last week, Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, wrote how most female characters in Indian brand communication remain a manifestation of societal stereotypes. In this article, they delve deeper into factors that help us in moving beyond the stereotypes

Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the communication and storytelling about impulsivity and spontaneity, focusing on four brands

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the connection between memes and content creation, along with some examples of brands that use memes very well in their communications

In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands should be conscious of the power dynamics between employers and domestic help and avoid perpetuating negative stereotypes, biases, and prejudices

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, look at content put out by five brands from different categories - Future Generali Insurance, Bournvita, Maybelline, Hindustan Zinc and Live, Love, Laugh Foundation, to talk about the hits and misses for brands which take mental health as their content theme

Ganesh was associated with the Publicis Groupe for over 15 years and played multiple roles during her tenure

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the way in which women's innerwear category brands have been able to bring about a cultural change can be an inspiration to other categories and brands that aim to address the goal of behavioural and cultural change

Pristyn care's fit-tech D2C brand has roped in influencers from fitness, fashion, and lifestyle to encourage fitness enthusiasts to meet their fitness goals by exercising and cooling down the right way

The new film ‘Jadoo' aims to brings alive the excitement of first meetings in college

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'