The music IP is created by Viacom18's branded content team along with Wavemaker
By BuzzInContent Bureau | July 24, 2023The musical anthem is part of the three-pronged campaign titled #BeatPlasticPollution
By BuzzInContent Bureau | June 01, 2023The phase three consists of 16 medleys, with each medley consisting of three songs
By BuzzInContent Bureau | April 17, 2023BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint
By Akansha Srivastava | March 15, 2023While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021
By BuzzInContent Bureau | February 15, 2021The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2
By BuzzInContent Bureau | August 03, 2020The campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media
By BuzzInContent Bureau | May 04, 2020#SpotifyWrapped gives data about listeners' music streaming habits. The music artists associated with Spotify posted their music journey statistics on social media to show gratification towards the fans
By BuzzInContent Bureau | December 10, 2019Spread over seven episodes, the videos are shot in an intimate informal setting and will be released in intervals on Saregama's YouTube channel. The audio will be available first on Amazon Prime Music
By BuzzInContent Bureau | November 29, 2019