From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

The "Investor Hit Mein Jaari" campaign features a video wherein a frustrated investor candidly vents his challenges and struggles in the stock market

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

The videos highlight how influencers like Zakir Khan, Ranveer Allahbadia, Suhani Shah and Varun Thakur came on board as investors in Deciml, even though they were approached to simply promote the product

Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated

The Finance Ministry is working with MeitY and RBI to clamp down on ponzi apps to prevent them from taking away the hard-earned money of gullible investors, the Union Finance Minister said

Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands

The AI-powered company has been seed-funded by its Founder, Mehta, along with founding investors Rajesh Kamat and Sameer Manchanda

Seoul-based DAOL Investment and Audacity Ventures led the extension round with existing investors InfoEdge Ventures (IEV), Mistry Ventures, Survam Partners participating in the round

As part of its content marketing efforts, Angel One has initiated key campaigns such as #ShagunKeShares, #EkNayiShuruaat and #BudgetKaMatlab to attract first-time investors and traders from Tier-2 and Tier-3 cities

CoinDCX aims to educate prospective investors and traders about the crypto space and brings it one step closer to its ultimate goal of onboarding 50 million Indians into crypto

The objective of the series is to foster knowledge among the novice and less experienced investors about various aspects of investing through advice from experts from the company

The brand has associated with the content platform and has become the first mutual fund house to partner with Josh Talks to curate real stories of advisors to reach its target in eight languages in tier II, III and IV cities. The brand and the platform tells BuzzInContent how content videos will increase MF penetration among young investors

The self-learning, non-biased Voice Bot will constantly upgrade itself based on the queries it receives, which enables Mr. SIP to provide optimal answers to investors

LBB will use the newly raised funds in Series A from Inventus India, IAN Fund, Dream Incubator, AET Fund and existing investors to expand the technology and product team with focus on machine learning for discovery and integration of content with commerce

The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

The four episodes with Licious, Eruditis, Shiprocket and Pepperfry offer personal experiences, valuable lessons, and insights into the dynamic startup ecosystem