BuzzInContent.com explores why silly dance videos and challenges are on the rise, what is fuelling the growth of cringe content and the impact of such brand collaborations

We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future

Experts share how to maximise the usage of social listening in devising brands' content strategy and the mistakes marketers make while deploying it

Globally, 61% of creators are facing burnout and out of 80 million content creators in India, only 0.2% of them are able to monetise their content. Having 50% IP rights on its exclusive creators' content, the SaaS-based company will help them overcome burnout and monetise well

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show

According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform

Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

Khare, Chief Commissioner, CCPA, told BuzzInContent.com that if an ad is misleading, but the influencer is a first-time offender, the penalty would be Rs 10 lakh. In the case of habitual offenders, the penalty may go up to Rs 50 lakh

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing

India's top podcast content creators talk about how they go about navigating challenges related to the podcast economy and share insights into what is working for them