Dingra talks about the importance of having a long-term relationship between the agencies and the brands for content marketing purposes. He believes just like brands have budgets for media, they should also have specific budgets for content creation through the year
By Akansha Srivastava | January 08, 2019In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right
By Akansha Srivastava | January 08, 2019A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing
By Akansha Srivastava | January 02, 2019As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019
By Akansha Srivastava | December 26, 2018As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing
By Akansha Srivastava | December 18, 2018Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them
By Akansha Srivastava | December 11, 2018In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick
By Akansha Srivastava | December 04, 2018As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print
By Akansha Srivastava | November 27, 2018In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content
By Akansha Srivastava | November 27, 2018Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year
By Akansha Srivastava | November 20, 2018In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base
By Akansha Srivastava | November 13, 2018Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier
By Akansha Srivastava | November 05, 2018Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run
By Akansha Srivastava | October 30, 2018Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers
By Akansha Srivastava | October 23, 2018Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country
By Akansha Srivastava | October 16, 2018In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital
By Akansha Srivastava | September 25, 2018Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands
By Akansha Srivastava | September 25, 2018In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India
By Akansha Srivastava | September 18, 2018