Sung by Amit Trivedi and Nikita Gandhi, the song is penned by lyricist Amitabh Bhattacharya and composed by Amit Trivedi
By BuzzInContent Bureau | March 28, 2022PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states
By BuzzInContent Bureau | October 04, 2021The music IP is created by Viacom18's branded content team along with Wavemaker
By BuzzInContent Bureau | July 24, 2023The phase three consists of 16 medleys, with each medley consisting of three songs
By BuzzInContent Bureau | April 17, 2023BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint
By Akansha Srivastava | March 15, 2023104K Moj creators across genres earned over 3.5 billion Mints, i.e.,~$25 million
By BuzzInContent Bureau | January 13, 2023This new chapter is a part of its efforts to raise awareness on inhalers as a safe and effective mode of treatment for people suffering from asthma
By BuzzInContent Bureau | August 30, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category
By Hamsini Shivakumar | June 03, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering
By Hamsini Shivakumar | April 06, 2022The campaign was conceived by Lowe Lintas Delhi and produced by Lintas C:EX. HP also released a short film embracing true-life incidents of everyday people who have used the power of technology to accomplish their dreams in real time
By BuzzInContent Bureau | September 15, 2021The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music
By BuzzInContent Bureau | December 20, 2019The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram
By BuzzInContent Bureau | November 18, 2019The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes
By BuzzInContent Bureau | December 28, 2018