J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write that combining cultural sensitivity with creativity and technology is how to design solutions for social impact

The film captures moments of Hyundai's Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions

As part of the campaign #FlushTheAwkwardness and along with the brand's CSR wing We are Water Foundation India, it has established a pad library for female employees and installed pad vending machines at nine schools in rural India

The influencer hunt program aims to mentor and nurture India's upcoming 25 influencers with its squad program

ChtrSocial's solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalised brand storytelling

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how brands and publishers are painting the image of the ‘new Bharat' in content

JSW Sports has facilitated a partnership between the Indian Javelin Thrower, Olympic Gold Medallist, Neeraj Chopra and YouTube India

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the social change campaign “Period of Pride

In this week's Content & Culture article, Hamsini Shivakumar and Kanika Yadav explore how brands are using real-life incidents as plots for branded content and things to keep in mind while taking this route

Each comic strip will depict Chacha Chaudhary and Sabu, accompanying one another and playfully competing with others while eating samosas and kachoris, and dealing with the condition of acidity with Eno as a quick relief solution and building product superiority

The company's women empowerment initiative SaheliWorld, conceived by art director Sumeet Patil, recognises nine “goddesses” of Maharashtra this Navratri

Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

To change the attitude towards the girl child, the automotive giant has planned a number of activities that includes creating relevant content around the campaign in partnership with Terribly Tiny Tales

In a first, the brand has cast real consumers from the rural parts of Uttar Pradesh and Bihar for the campaign