It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development

In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets

Vaibhav Pathak, Co-Founder, The Girlfriend Box, writes how the metaverse is the natural progression from the internet and in the coming days virtual worlds will emerge, and users will immerse themselves in them

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'

Co-Created along with WPP, the event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain

With this partnership, the two brands aim to bring to table creativity and thus, return on investment and valuable content - the goal is to let these communities of influencers have a place to interact with like-minded artists and give them the infrastructure to grow and collaborate in real life

For its 16th edition, Blenders Pride Glassware Fashion Tour partnered with Blink Digital to hop on the metaverse trend

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing

SETVI is a talent and metaverse advisory business and it will represent Polar for Metaverse and Web3.0 opportunities worldwide

YAAP wants to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services

By integrating Superfan's AR capabilities with Hubhopper's podcast platform, creators and brands can enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects

Until Threads garners a massive user base, it will not open the platform for ads but will soon elaborate on its branded content offerings

As per the report, 79% of senior Asia Pacific (APAC) executives - including 92% in India - say customer demand for content has significantly increased

As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world