The campaign is being marketed across Viacom18 platforms, including Colors, Colors Marathi, Voot and the network's social media handles

Before this, Sharma was with Mirchi as Head-Digital Business. At Viacom18, he will report to Mahesh Shetty, Head- Network Sales, Viacom18

Speaking at BIC Conversations, the Marketing Head of Viacom18 Studios said brands should not try to force-fit themselves in films. Rather, their association and integration in films should be in context to what they stand for. He said brands should create co-branded spots creatively

The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up

This association is an extension to their partnership after the success of the Holi campaign they did earlier this year

The media company has created the track for the chocolate brand Cadbury 5 Star

Voot Studios will enable advertisers to engage consumers with branded shows, sponsorships and interactive formats along with other content solutions. The online streaming service, which has announced 30 new original series, is targeting to reach the 100-million subscriber mark by end of FY20

The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach

The music IP is created by Viacom18's branded content team along with Wavemaker

Kartik Aaryan unveiled the i'm lovin' it Live with Sanjeev Agrawal, Chairman, McDonald's India – North and East, Armaan Malik and Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18 - at an event in New Delhi

Her career in a leadership role spans organisations like ShareChat, Viacom18, Times Network, Disney, RBNL, Trell and Network18

On Day-2 of BuzzInContent Conversations 2021, Myntra's Achint Setia, Perfetti's Shankar Iyer, Innocean's Shiveshwar Raj Singh, Viacom18's Vivek Mohan Sharma and Vishwanath Shetty of Pocket Aces discussed the art of sustaining “big-ticket” content IPs in the “long-run”

Before this, Menghani was the Senior Director and Head, Brand Solutions and Innovations (Youth, Music, and English Entertainment) at Viacom18

Gandhi led digital, distribution, overseas and commercial functions during his 8-year stint with Viacom18

Aditi Chauhan and Abhishek Batra have won amongst the pool of 22 cricketers

After the success of the inaugural episode featuring Prateek Kuhad and Lisa Mishra, McDonald's i'm lovin' it Live with MTV is all set to bring the track by Randhawa and Gandhi - titled “Illusion”

The show will be aired from March 19, 2023, onwards on the channel and JioCinema

The appointment follows the launch of the AI-powered self-service creator tech platform