Day 2 of Cannes Lions 2023, saw the CMOs of Walmart, e.l.f. Beauty and Unilever talk about how are they leveraging the creator economy, going about measurement and building creator platforms to make the most out of influencer marketing

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

On Day 4, actor and musician Jeff Goldblum, Louise Benson, Executive Festive Director of Cannes Lions, and Stephane Xiberras of Havas discuss the future of entertainment and how artists, tech and media companies, agencies can make it more meaningful for audiences

On the second day of Cannes Lions Festival 2019, Islam ELDessouky, Head of Integrated Marketing Communications, Middle East, Coca-Cola, and Sasan Saeidi, CEO, Gulf, Wunderman Thompson, shared a few content marketing learnings from the beverage brand's campaigns

CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content

Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

BuzzInContent.com caught up with the print jury members at the on-going Cannes Lions Festival to talk about the scope of branded content on the print medium worldwide and how can one overcome challenges related to content marketing on the medium

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about a number of Indian campaigns being rewarded at the International Festival of Creativity for their advocacy of cultural and behavioural change

Emma Harman, Managing Director, EMEA, Whalar, caught up with Dominique Davis, Content Creator and Art Director, Melissa Holdbrook - Akposoe and Casper Lee, Chief Marketing Officer, Influencer to talk about the nuisances of creating content for brands and engaging with the audience

At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write that combining cultural sensitivity with creativity and technology is how to design solutions for social impact

Sir John Hegarty, Co-founder and Creative Director, The Garage Soho and The Business of Creativity, and Ashley Rudder, Chief Creator Officer, Whalar, explored what they can learn from each other's experience in creative services and what are the perceived tensions between creators and creatives

Gold, Head of Social, Content and Influencer, Deloitte Digital, also urged marketers, brands and agencies to provide robust support to the creator economy, acknowledging that by doing so, they stand to gain exponentially in return

Emma Chamberlain, Creator, Charlie Smith, CMO, Loewe and Taj Alavi, Vice-President, Global Head of Marketing, Spotify shared their approaches to what they create, their style around partnerships and projects, brand building, and brand positioning and how to engage the next generation of streamers

The agency also said that it has hired 40 influencer marketing and platform specialists

With close to two decades of noticeable work in the advertising industry, Sharma will now lead Pippip's foray into long-format storytelling and branded campaigns