Mehta spoke to BuzzInContent.com about Mindshare's focus on the content front, and the growth of branded content in India

In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

‘My Startup Show Dhonni Meyer Upakkhan' aims to provide a platform for women to showcase their ideas and receive the necessary support and guidance to turn them into successful businesses

Bhuptani will be responsible for setting up the communications planning vertical for the agency's key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives

The Unilever ice-cream brand has joined hands with Terribly Tiny Tales to promote its new variant ‘Chokissimo' in Butterflies 2, a season of sparkling stories

MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story

Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within

No technology company can ever offer a client the same value as we do, Kumar told BestMediaInfo in an interview. He said India was the only country where every media was growing and focus on digital doesn't mean traditional media is being left

The brand and Bobble AI's collaboration is facilitated by Mindshare. As part of the brand integration, the auto-suggest feature found in Bobble AI's keyboards pushes the brand's positioning of #StopTheBeautyTest and gives users the option to refrain from using words and comments that might negatively impact a woman's self-esteem

The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

The music video staring Haricharan Seshadri, Utthara Unnikrishnan, Srinivas and Anirudh Ravichander has been created in collaboration with Sony Music and Mindshare

The report released by Mindshare and Vidooly studies the impact of Covid-19 on content consumption trends in YouTube, Facebook and Instagram in Q1'2020

The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music