The "Investor Hit Mein Jaari" campaign features a video wherein a frustrated investor candidly vents his challenges and struggles in the stock market

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

The new season brings together a corpus of 50+ equity seekers looking to partner in early-stage, post-revenue, start-ups, in a journey toward discovering value together

The company will leverage its experience to represent Sarah Todd and Trinetra, amongst others

Day 2 of Cannes Lions 2023, saw the CMOs of Walmart, e.l.f. Beauty and Unilever talk about how are they leveraging the creator economy, going about measurement and building creator platforms to make the most out of influencer marketing

Brands left no stones unturned to strike the right emotional chord with the public through their own versions of celebrating fatherhood

The ten stories are about ten different individuals who have carved a niche for themselves in the limited years that they have been on the biggest stage of the T20 cricket league

The campaign will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace

Shah was previously associated with Fork Media as the Regional Head (West) - Sales. Before this, Thapar was the Head, Video Business (International Sport) at Sportskeeda

Nitin Gupta, Executive Director, Springfit Mattress, writes about how key opinion leader (KOL) marketing can work wonders for your brand and help you in achieving the desired sales numbers, along with building trust

From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

The campaign aims to propagate and popularise the use of green and clean energy in the country and to make a sustainable lifestyle ‘attainable' for millions of Indians

BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion

The initiative has been launched in partnership with influencers; starting with Aiyyo Shraddha

The music album, 'Let's Talk About It', is launched under the thought leadership of Reckitt and Plan India in collaboration with Department of Education, Government of Manipur

As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

The brand has amplified its ‘HerShe' campaign further this year by launching commemorative packs that celebrate six ‘Unsung Sheroes' and a celebratory rap song