Sharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says
By Akanksha Nagar | January 04, 2022Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture
By Hamsini Shivakumar | July 26, 2021Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers
By BuzzInContent Bureau | December 21, 2018The music IP is created by Viacom18's branded content team along with Wavemaker
By BuzzInContent Bureau | July 24, 2023Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content
By BuzzInContent Bureau | June 28, 2023We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future
By Akansha Srivastava | April 11, 2023Experts share how to maximise the usage of social listening in devising brands' content strategy and the mistakes marketers make while deploying it
By Akansha Srivastava | March 31, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years
By Hamsini Shivakumar | February 27, 2023As part of its generosity campaign - ‘Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye', the brand has leveraged its Instagram guide section, allowing consumers to end the year on a meetha note
By BuzzInContent Bureau | January 13, 2023BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022
By BuzzInContent Bureau | January 12, 2023The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others
By BuzzInContent Bureau | January 12, 2023Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion
By Hamsini Shivakumar | May 16, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries
By Hamsini Shivakumar | March 31, 2022DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge
By BuzzInContent Bureau | October 08, 2021Moment marketing has been a buzzword among agencies and brands for quite some years now. But is churning content for every occasion really a strategy or does it dilute a brand's message? BuzzInContent finds out why latching on to every conversation can backfire for a brand and when moment marketing can turn into spamming for consumers
By Akanksha Nagar | September 07, 2021Through content, brands are trying to undo the definitions of parenthood set by advertising, which have been largely focussed on the mother-child unit, and expand its understanding to something more gender-neutral, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting
By Hamsini Shivakumar | June 07, 2021To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions
By Akanksha Nagar | May 18, 2021FoxyMoron has curated messages for the confectionery brand to applaud companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey's, Netflix India, McDonald's, Burger King, Tinder, Parle, etc., in the brand's witty style
By BuzzInContent Bureau | March 03, 2021