J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way

According to the report, social commerce will constitute 7% to 9% of online retail spending

Prerna Goel, Co-Founder and CMO at WhizCo- an influencer marketing and creator management agency, writes about the best social commerce practices that should be adopted by brands

This enables MerchGarage's onboarded creators, which includes celebrities and artists, to integrate their merchandise and enable social commerce on their YouTube channels

The strategic partnership aims to educate women about important topics for self-help, while creating various avenues for them to become financially independent and monetise through social commerce

Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities

Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

Speaking on day one of BuzzInContent Conversations, Dipashree Das, Senior Marketer, global OTT content platform, Manasi Narasimhan, Vice- President and Head, Marketing and Communications, South Asia, Mastercard, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX, talk about major content marketing trends for 2022

Based on reviews and recommendations from trusted influencers, users can shop their favourite products ranging from personal care, health and wellness, makeup, among others

Instagram will start testing a native affiliate tool that will allow creators to recommend products available on checkout, share them with followers and earn commissions for sales that their posts drive

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India

Myntra shared that the overall traffic on the platform's social commerce charter has increased by 40% in the last year. The total time spent by a customer on Myntra's social propositions nearly tripled from 2021 to 2022

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

As per Shrivastava, Co-Founder and CEO of Pocket Aces, people are also willing to trade in the social commerce space

Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community

In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy