Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience
By Hamsini Shivakumar | July 21, 2023Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands should experiment some more with the rains and the Monsoon in a refreshing manner
By Hamsini Shivakumar | August 18, 2022Wingreens World has a coming together of new age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest
By BuzzInContent Bureau | December 05, 2022A recent parody video created by Pocket Aces' FilterCopy for Shaadi.com has imitated the drama that played out on television news channels including Republic Bharat during the recent Biparjoy cyclone
By BuzzInContent Bureau | July 26, 2023Created by FCB Kinnect, the content piece promotes the brand's latest product ‘Damp Proof'
By BuzzInContent Bureau | July 06, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by blending content creation and cultural significance, Nykaa, Mamaearth, Soultree, Plum have established themselves as key players in the skincare industry
By Hamsini Shivakumar | June 06, 2023The eight episodes of the series dive into the world of chai, and are like a series of love letters from Chai to everyone and everything that makes it the brew of the nation
By BuzzInContent Bureau | September 07, 2022In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once
By Hamsini Shivakumar | September 13, 2021Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past
By BuzzInContent Bureau | December 28, 2020The individual sessions scheduled between July 11 and August 31, 2020, will be conducted live on Havells' social media platforms
By BuzzInContent Bureau | July 21, 2020The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW
By BuzzInContent Bureau | July 16, 2020Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers
By BuzzInContent Bureau | August 29, 2019After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp
By Akansha Srivastava | April 30, 2019Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past
By Akansha Srivastava | April 09, 2019