Mohit Hussein and Chhavi Mittal, the founders of ‘Shitty Ideas Trending' or SIT, have been onboarded by the agency to its program which brings together a suite of business solutions paired with Animeta's tech-AI enabled tools

In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram

Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

Until Threads garners a massive user base, it will not open the platform for ads but will soon elaborate on its branded content offerings

As a part of this initiative, cricketer Rishabh Pant and actor Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives

There is still time for publishers and marketers to figure out the right way to begin a conversation around content partnerships. BuzzInContent.com finds out how one should go about when in the pursuit of creating long-lasting content partnerships between platforms and brands

Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

Speaking at BuzzInContent conversations, a panel of experts from diverse fields discussed if branded content is a better choice over traditional advertising, the future of branded content, and who can create content better — brands or publishers

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

BuzzInContent.com finds out how the pandemic has challenged creators and brands to focus on differentiated content offerings to grab more eyeballs

The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses