The videos highlight how influencers like Zakir Khan, Ranveer Allahbadia, Suhani Shah and Varun Thakur came on board as investors in Deciml, even though they were approached to simply promote the product

The new feature will enable people to engage with bite-sized videos to purchase the products highlighted in them

As per Chatterjee, Director, India, YouTube, there has been an explosion of hyperlocal communities and new content genres because everyone is a creator today and as a result, the video sharing platform aims to take those niches mainstream

The music video is a homage to the Punjabis, who pride themselves on their courage and personify the essence of ‘fear itself should fear the courageous'

After receiving a legal notice, Revant Himatsingka - a Health Coach and Nutritionist - who had called out Cadbury Bournvita for not standing by the product features and its claimed benefits in a viral video, had to take it down and post a public apology

The contestants lent their voices to the brand's music video ‘Aasman Se Aage' that also features ‘Brezza'

As per the report, the youth rely on short videos/social media (60%) and online platforms (21%) to make purchase decisions

The music video conceptualised by Havas Worldwide India, is all about celebrating one's individuality and doing things your own way

In the video, comedian Kiku Sharda is seen grooving to a hook step that says goodbye to scrubbing clothes to remove tough stains like gravy, oil and mud

Shriram and RK Swamy have created five special jugalbandi videos, each for a few minutes, with top artistes paired in them

The 179-second video is a fun yet useful guide to women's pleasure and it aims to direct men on the right path

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

The company releases a heart-warming video of Mishti; an underprivileged child aspiring to be an astronaut, under its digital property #DilBacchaTohSabAcha

The 2-minute video is at the centre of the latest campaign by The Man Company titled ‘Gentleman Banne Me Waqt Lagta hai'

In the sketch video that went live on The Blunt's YouTube channel, DrinkPrime has been portrayed as a smart and affordable service that is a necessity in any home

Before the update, one would have seen a single tab for all videos, which showed a list of all the user's uploads, including shorts, live streams, and regular-length videos

The brand has further launched a dance reel contest “#LiftUpTheScene”, featuring the hook step in the music video to engage youth with its brand values

Creator Cuts is a video NFT (v NFT) marketplace wherein marquee videos from Chingari's top creator's will be minted as video NFTs