The campaign started with a static burst of influencer images that called attention to HDFC Bank's over 1000+ offers on cards, EasyEMI and loans. This aided brand recall with the visual cohesiveness of the posts as well as their striking 3-D quality

Santhanam, CMO, HDFC Bank, tells BuzzInContent.com how content marketing is top-of-the-funnel activity for the brand and why influencer marketing is helping the brand to micro-target its customers

The #VforVigilAunty campaign led by comedian Anu Menon combines humour and education to protect the youth from fraud

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

The campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

The agency also said that it has hired 40 influencer marketing and platform specialists

The last two years have seen a rapid rise in the digital content and media landscape, and OML said this has paved the way for its comedians to take this digital entertainment realm by storm by diversifying their craft to content creation, vlogging, streaming, writing, acting and business ventures

The vertical will be spearheaded by Aastha Beecham, who holds more than 14 years of experience, and has been associated with the agency since 2021

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in

In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India

The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory

At a time most brands across the globe are theming their content around hope and positivity, only being able to resonate with the consumers' cultural background can help them stand out in the clutter, writes the Founder of Leapfrog Strategy Consulting

Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out