The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands

With the Simplified AI campaign, the agency aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, raise brand awareness

Heta Desai Baandal, Managing Director, Sociomark, shares the benefits of micro influencer marketing for brands and why more and more companies are opting for the same

Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023

Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year