While the impact of social media influencers on politics can vary depending on factors such as their reach, credibility, and the nature of their content, their ethics and transparency of influencers' political activities are also subjected to debate, as their motivations and potential conflicts of interest may come into question

During the sixth episode of ‘Spotlight', Ugale spoke about the lack of initial aspirations to become a creator. Instead, she stumbled upon her passion by capturing images of herself and sharing them on social media, only to discover that her photography resonated with the people and garnered genuine admiration

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

Featuring the captivating journey of these personalities, DailyObjects will be running a series of videos and posts on its social media channels including Facebook, Instagram, Twitter, and LinkedIn

The four-part series, ‘Hyundai x MTV What's Your Venue', will explore one Indian city per episode - Goa, Mumbai, Delhi, and Manali - in a new format where the social media followers and fans choose each adventure

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

Through the virtual event, Harley-Davidson India engaged with over 5.7 lakh organic viewers across social media platforms

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

World Nutella Day is celebrated on February 5 every year. Last year on this day, social media was abuzz with content around the brand with over 6.5 million mentions

Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

The matrimony platform's internal social media team created content that related relationships and marriages with cricket

The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

This partnership will offer content services for brands specifically on and for social media

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India

Zinjurke emphasised the importance of blending trends with originality when incorporating them into his work