Rising Star Awards 2022– Winners

PGIM India Mutual Fund

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The MoneyAndMe website contains exhaustive content on various aspects of personal finance including household budgeting, protection, savings and investing

By BuzzInContent Bureau | August 25, 2022
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The film, focused at India's youth, aims to instil an appreciation towards the need to save and plan for their future, an act that will not only ensure financial freedom but also mitigate the high amount of concern and anxiety that they carry because of their inability to plan for retirement

By BuzzInContent Bureau | December 18, 2020
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Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

By Hamsini Shivakumar | July 26, 2023
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

By Hamsini Shivakumar | November 02, 2021
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Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

By Hamsini Shivakumar | June 14, 2021
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From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

By Akansha Srivastava | January 05, 2021
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