The series is an extension of AMFI's larger campaign ‘Mutual Fund Sahi Hai', targeting tier II and nearby cities. Set around the '90s, the relatability factor with the target audience made the series a successful content strategy

Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions

The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views

A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done

The budget hotel brand made comedians travel to unfamiliar cities and share their experiences in the form of shows. Small trailers were packaged and promoted on social media, garnering eyeballs and brand recall

The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

From GIFs, memes, jokes to everything about football, the content caught the attention of fans during the World Cup

The new version of the platform is using the storytelling format to communicate and engage with its target audience

The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million

Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket

As part of the brand's content strategy, Airtel partnered with The Viral Fever for a web reality show in which TVF actor Jitendra Kumar had to live his life Live in a fully-equipped bachelor pad for three days

McCann Worldgroup India worked with the Foundation to encourage conversations around depression and mental wellbeing of people by creating empathy and compassion among them through various content initiatives

The brand set out to sensitise men to the issue with the idea of #FairSexFairSay and asked people to pledge their support by using #FairSexFairSay and directed them to icanhelp.in

With an overall reach of over 37 million, fbb engaged an audience of over four million through this campaign

What's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people

Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times