The campaign was conceptualised and executed for the premium jewellery brand by Adfluence. The campaign saw an engagement rate of 18.99%, 5.7 million+ impressions, and the campaign posts were ‘saved' by more than 9,500 users
By BuzzInContent BureauA Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand
By BuzzInContent BureauLittle Black Book conceptualised and executed the campaign for the alcohol brand to drive awareness around the larger campaign #SmartDrinkingBuddy. The content platform was given the task to amplify its reach, with customer engagement and interaction
By BuzzInContent BureauThe user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions
By BuzzInContent BureauWhile mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey
By BuzzInContent BureauDurex roped in influential women and men like Pooja Bedi, Swara Bhaskar, KushaKapila, KaneezSurka, Aditi Mittal, Saloni Chopra, Kunal Kundra, Kenny Sebastian, Aparshakti Khurana to share their point of view on orgasm inequality and to maximise the reach of the message conveyed
By BuzzInContent BureauThe content initiative conceptualised and executed by the content platform for the condom brand encouraged people to get at ease to talk about sex along with building brand awareness and affinity
By BuzzInContent BureauStarted in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%
By BuzzInContent BureauThe digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes
By BuzzInContent BureauThe official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34
By BuzzInContent BureauClocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts
By BuzzInContent BureauFor the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty
By BuzzInContent BureauThe paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign
By BuzzInContent BureauThe creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India
By BuzzInContent BureauBBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining
By BuzzInContent BureauWith this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise
By BuzzInContent BureauFor the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base
By BuzzInContent BureauThe objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice
By BuzzInContent Bureau